Governed AI · International Student Recruitment

A recruitment funnel everyone can finally see.

One agentic platform connects students, agents, and universities through a shared, governed funnel — reducing risk and improving outcomes for everyone, while every decision stays human-led, auditable, and defensible.

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732K
overseas students at UK universities, 2023/24
£9.4bn
international student income in England, 2022/23
43%
of all tuition fee income is international
72%
of UK universities expected to run a deficit in 2025/26
SYS.01 HUMAN-LED Every decision a recorded human action
SYS.02 AUDITABLE Tamper-evident record of every action
01 // Why this matters now

International income is the financial foundation. Compliance is tightening around it.

Domestic tuition has been frozen at £9,250 since 2017. International fees — 43% of all tuition income — are the primary buffer. Losing that enrolment is not an operational challenge. It is an existential one.

72%
of UK universities expected to run a deficit in 2025/26 as the international buffer thins.
85%
reduction in student dependant visas in 2024 — new uncertainty in key source markets.
RAG
UKVI’s public Red-Amber-Green banding now makes compliance performance visible to all.
02 // The problem

A fragmented funnel. Nobody sees the full picture.

Three parties — students, agents, and universities — each operate with different and incomplete information. The result: universities pay for leads they cannot evaluate, agents lack the tools to serve students well, and students get advice based on relationships rather than fit.

03 // The solution · data flow

A shared intelligent funnel.

The platform does not replace agents or admissions staff. It gives all three parties a shared, governed view of the funnel — with AI handling coordination and humans making every consequential decision.

● GOVERNED● AUDITABLE● HUMAN-LED
Student
SENDS →
Research · Profile · Documents · Interviews · Application
← RECEIVES
Programme matches · Status · Honest guidance
Agency
SENDS →
Student outreach · Coaching · Document help
← RECEIVES
Local lead alerts · Application outcomes
Agentic Platform
GOVERNED
AUDITABLE
HUMAN-LED
University
← RECEIVES FULL FUNNEL
Acceptance & status notifications
Full funnel visibility
AI interview transcripts
Agent activity log
Compliance dashboard
◆ LEDGER Every document uploaded, every interview completed, every agent interaction, every admissions decision — logged with a tamper-evident record.
04 // Three experiences, one platform

Better information produces better decisions for everyone.

05 // The compliance imperative

The consequences of failure are no longer administrative. They are institutional.

UKVI’s new Red-Amber-Green banding makes compliance performance public. Universities on action plans face caps on new international recruitment — compounding the financial pressure they already face.

What UKVI now requires
What the platform delivers
06 // A positive-sum outcome

What everyone gains.

07 // Why Katara · how we start

We build the infrastructure and the application together.

How an engagement starts
No pitch — just understanding.
PILOT-READY

Register your interest.

Tell us where you sit in the funnel. We’ll follow up with a 30-minute discovery call and a one-page scope tailored to one intake — no commitment.

hello@katara.ai · katara.ai
Governed by design — your details are handled under GDPR and used only to follow up on this enquiry.